Luckily for marketers, human nature is often predictable. If you’ve ever wondered why some marketing tactics have been proven to work time and time again, it may have something to do with tried-and-true human mannerisms. For example, we all love to know that we’re getting a deal, and many of us are intrigued by a mystery. Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed. Check out these five marketing ideas based on our very human reactions that are sure to build intrigue.
Give a discount, but don’t tell your customers the number until checkout. That way, they’re intrigued to make a purchase. Allow your customers to spin a wheel to get a prize or discount. Send a direct mail piece with a scratch-off to win a mystery surprise. It’s human nature to be curious about a surprise or a mystery, so use that to your advantage! Intrigue helps drive customers to your door, whether that be online or in person.
While some are more competitive than others, there’s something about racking up points that keeps customers coming back for more. Assign a point value to various products or services, or give points for each visit. Get creative with your points system! Find a way to track the points and offer a reward after reaching a certain point value. This system will help your marketing efforts play to the people who have a strong competitive nature.
Everybody likes to feel special, and your marketing efforts have the power to do just that. Use personalization to make your audience the star of the show. Offer deals that are specific to the recipient. Use their first name in the email or direct mail piece to show that you took the time to personalize your marketing materials. With direct mail and email marketing , target your audience with the products and services you know they love the most. This will show them that you truly pay attention and care about their needs.
Businesses often focus on getting new customers that they lose sight of some of the most important people—their current customers. Consider implementing a punch card, whether printed or virtual, to track the amount of business or transactions the person does with your business. Consider some type of reward for their loyalty. This could be access to an exclusive event, free educational items, a discount or even as much as a trip at the end of the year, depending on your business.
People love to feel like they’re winning, and a great deal offers exactly that. There are two important aspects to consider when making a deal for your customers—What is a good enough deal to get your customers to make a purchase, and what makes sense for your business so you aren’t losing money? There are a few other considerations at play. Maybe the deal doesn’t make your business money, but it leads to increased sales in the future. Therefore, you could measure it as a successful marketing tactic.
These marketing tactics have worked time and time again for a reason. Human characteristics say that we are curious, competitive and love a great deal. Use this knowledge to your advantage to develop marketing strategies and campaigns that truly work for your business!