When it comes to marketing, content marketing garners new customers and extends brand awareness. For businesses, marketers and professional individuals alike, one specific type of content that’s popular is “evergreen content.”
In terms of website targeting and search engine optimization (SEO), evergreen content is the perfect way to keep always topical content on your website for visitors to see. What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.
Evergreen Content, Defined
Evergreen content refers to website content which is search engine optimized and continually relevant to website visitors. This means it stays “fresh” for readers, regardless of when they are reading it. Like an evergreen tree, evergreen content is in season year-round.
Maybe you’re thinking, “Wouldn’t everything online be evergreen, then? If blog posts aren’t taken down, doesn’t that mean they’re always accessible to readers?” The difference between regular website content and evergreen content, though, is evergreen continues to be relevant after its publication date, rather than a dated, timely post.
Why Evergreen Content Is Important
Evergreen content is important to have on your website because it boosts your SEO rankings. Since evergreen posts never lose their relevance, they often have no expiration date and generally use keywords which are searched for over and over again.
This results in search engines finding, categorizing and recalling the content more often, because it is still relevant to the searcher. Therefore, evergreen content continues to increase website traffic, even long after it’s been posted. In other words, the business gets more bang for its buck because more people are drawn in through one single post.
What Evergreen Content Is Not
Now that you know why your website should have evergreen content, let’s get a clearer picture of what that looks like. First, here are some things to remember evergreen content is not:
Evergreen Content Ideas
If you need some ideas to get started on creating your evergreen content, here are a few:
While evergreen content shouldn’t be all of your website posts (time-sensitive articles always have their place), evergreen content is a great way to increase your SEO rankings and boost website traffic. Give it a try to see how your marketing strategy improves and grows.